Google Enhanced Conversions Destination

The Google Enhanced Conversions destination enables you to improve the accuracy of your conversion measurement. You can supplement existing conversion tags by sending first-party customer conversion data from your website, such as email address, to Google Ads. Segment hashes this data and sends it in a privacy-safe way. Google matches hashed data with signed-in Google accounts to attribute the conversion to ad events, such as clicks or views. To learn more about Google Enhanced Conversions, see Google’s documentation About enhanced conversions.

Getting started

1. From the Segment web app, click Catalog, then click Destinations.
2. Search for “Google Enhanced Conversions” in the Destinations Catalog, and select the destination.
3. Click Configure Google Enhanced Conversions in the top-right corner of the screen.
4. Select the source that will send data to Google Enhanced Conversions and follow the steps to name your destination.
5. On the Settings tab, enter the Conversion ID and click Save. Find the Conversion ID in your Google Ads account using the instructions in the article Google Ads conversions. When you log in to Google Ads, enable Expert Mode. You’ll follow these same instructions to get the Conversion label, which you’ll need when you set up your first Mapping, below.
6. On the Settings tab, authenticate with Google using OAuth. Click Connect to Google Enhanced Conversions. Follow the prompts to authenticate using OAuth, with a Google login that is a member of the Google Ads account with Enhanced Conversions enabled.
7. Follow the steps in the Destinations Actions documentation on Customizing mappings.

Destination Settings

Available Actions

Build your own subscriptions! Combine supported triggers with the following Google Enhanced Conversions-supported actions:

• Post Conversion

Post Conversion

Send a conversion event to Google Ads.

Post Conversion is a Cloud action.

Click to show / hide fields

Find the Conversions label

Enter the Conversion Label. Find the Conversion Label using the instructions in the article Google Ads conversions.

Test the Mapping

To test your mapping:

1. Expand the Test event trigger section. Segment searches for recent events that match the trigger conditions. If there are no recent events that match the criteria, click manually enter an event, and replace the default event data with the following:

   {
     "messageId": "segment-test-message-hkz2b",
     "timestamp": "2021-08-27T17:32:12.781Z",
     "context" : {
    "userAgent": "Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) AppleWebKit/601.1.46 (KHTML, like Gecko) Version/9.0 Mobile/13B143 Safari/601.1"
     },
     "type": "track",
     "properties": {
    "email": "test@example.org",
    "orderId": "123",
    "firstName": "Bob John",
    "lastName": "Smith",
    "phone": "14150000000",
    "address": {
      "street": "123 Market Street",
      "city": "San Francisco",
      "state": "CA",
      "postalCode": "94000",
      "country": "USA"
    }
     },
     "userId": "test-user-j75yud",
     "event": "Order Completed"
   }
   

2. Click Test Event.
3. Scroll down and expand the Send a test event section, and click Test Action.
4. The section displays the test result and the payload that Google Enhanced Conversions returns to Segment.
5. Click Save.
6. Enable the Mapping with the toggle under the Status column.